Rules about Color Brand Elements Choosing a color Choosing a slogan/tagline Rules about ColorUltimate goal is to own a color (e.g, Tiffany’s light blue, Mary Kay’s pink) Color can also be used to separate product lines Different viewers experience color differently Ensuring consistency of color across platforms/media is difficult Colors can create very strong perceptions Luxury colors: gold silver bl.. 더보기 Brand Elements A variety of brand elements can be chosen that inherently enhance brand awareness or facilitate the formation of strong, favorable, and unique brand associations: "Brand Name "Logo "SymboCharacterPackagingSloganQuestions re: Brand Elements ! How well do the brand elements work together to provide an identity for the product or service? ! What would customers think about the product if they only .. 더보기 Perception The process of developing an interpretation of a stimulus, or, in other words, deciding what a stimulus means.It is perhaps the most crucial process in customer behavior for two reasons: What customers perceive is what affects their actionsWhat is perceived is not necessarily what is "true" ! Perception is constructive; people construct interpretations on the fly. The meanings are constructed as.. 더보기 이전 1 ··· 33 34 35 36 37 38 39 ··· 57 다음
