“Customer Centricity: Focus on the Right Customers for Strategic Advantage” The traditional product-centric business model is showing some cracks Commoditization, well-informed customers, globalization, etc. Customer centricity is a promising alternative but is not clearly understood Many firms that are touted to be customer centric really aren’t… !! Celebrate customer heterogeneity: distinguish the profitable customers from the less profitable onesEmerging metrics such.. 더보기 Discussion questions Discussion questionsWho is the customer? Can your organization come up with a single, consensus answer to this question, or can you at least reconcile the roles/relationships of the different potential customers? What are the major barriers to account for? Develop a comprehensive list, ranked by the importance/difficulty of each barrier. What resources can you utilize to overcome these barriers?.. 더보기 Reflections on customer centricity Reflections on customer centricityTaking this idea further, there is a paradox of customer centricity: the more that a firm tightens its central focus on a select group of customers, the more it needs its “non-focal” customers to stabilize the overall mix 더보기 이전 1 ··· 30 31 32 33 34 35 36 ··· 57 다음