What is customer centricity? What is customer centricity?Customer centricity is a strategy that aligns a company’s development/delivery of its products/services around the current and future needs of a select set of customers in order to maximize their long-term financial value to the firm. Customer centricity requires the company to be willing and able to change its organizational design, performance metrics, and employee/.. 더보기 Three cheers for direct marketing! Traditional steps in running a business…The individual customer is the unit of analysis Know who their customers are and what they buyAim to determine marketing communication based on past purchases Constantly determine (and leverage) individual customer value http://www.amazon.com/Being-Direct-Making-Advertising-Pay/dp/1558508341/ 더보기 Cracks in the product-centric approach Technology-enabled product development ! commoditizationTechnology-enabled information flow ! smart customersTechnology-enabled delivery ! retail saturationGlobalization Deregulation Customers want “end-to-end solutions,” which may require products/services from multiple vendorsInformation systems enable customer-level tracking 더보기 이전 1 ··· 31 32 33 34 35 36 37 ··· 57 다음
