CUSTOMER CENTRICITY The goal of the firm is to maximize shareholder value Maximum profits through volume and cost reductions Market share as a key performance indicator Growth through extending the product Product-oriented organizational structure The competitive advantage: product expertise !!This is the product-centric approach to business… 더보기 Repositioning a Brand 보호되어 있는 글입니다. 더보기 Persuasion PersuasionAn active attempt to change belief and attitude ! Caveat: Difficult! ! Elaboration Likelihood Model "Two Routes to Persuasion: Systematic (central) and Superficial (peripheral) Processing Elaboration Likelihood Model Central Route to Persuasion ! When motivation (involvement), opportunity and ability to process marketing messages are high Focus mainly on !central cues" in the message! .. 더보기 이전 1 ··· 32 33 34 35 36 37 38 ··· 57 다음
