Messages that Catach On and Get Shared 더보기 Decision Process is staged Decision Process is stagedAssortment stage, Variety is good.At the choice stage variety cab be very complex 더보기 Shopping Process Need a trigger to begin shopping process ◦ Create new goals ◦ Emails/communiques ◦ Create urgency ◦ Regular scheduling ◦ New innovations ◦ “fashion shows” ◦ Social media dialogues When the perspective customer enters the market (e.g., when the toaster breaks) If not a natural need, then need to create the need THEN people pay attention to products/brands related to the category Implication.. 더보기 이전 1 ··· 34 35 36 37 38 39 40 ··· 57 다음
