Segmentation and Targeting Market segmentation is the process of dividing a market into distinct subsets, where any subset may conceivably be selected as a marketing target to be reached with a distinct marketing mix. 1. Characteristics of the Customer II. Benefits Sought III. Systematic, Product-Related Behaviors purchasing behavior by channel regional segmentation zip clustering ◦ distinct marketing strategies cre.. 더보기 Strategic Marketing Know our markets Find your niche and offer value better than the competition Customers have the final say Commit to being first in the markets we serve Deliver total quality to guarantee customer satisfaction 더보기 An Introduction to Marketing What is Marketing?Production: Focus on CompanyMarketing: Focus on Customer and CompetitionExperience : Focus deeper on customer experiential valueTrust: Focus on genuine customer value—RESET, Discipline, flexibility Principle of Customer Value Principle of Differentiation Principle of Segmentation, Targeting, and Positioning 더보기 이전 1 ··· 36 37 38 39 40 41 42 ··· 57 다음
