Marketing 썸네일형 리스트형 Brand Mantra’s Brand Mantra’s The Elevator Speech Portrays brand associations and responses for a target market. Shows how it is actually perceived. Ask consumers “What comes to mind when you think about V8?” Then brand associations are grouped into categories. Portrays brand associations and responses for a target market. Shows how it is actually perceived. Ask consumers “What comes to mind when you.. 더보기 What is a brand? What is a brand? Brand Positioning Formally… A proprietary trademark for a specific product or service Conceptually… A “contract” from the company to its customers; A promise of specific benefits, quality, and value. A relationship. A positioning statement defines the value proposition of product to the target market. ◦ Target Market [For Whom] ◦ Point of Difference [Reason to Buy] ◦ P.. 더보기 Segmentation and Targeting Market segmentation is the process of dividing a market into distinct subsets, where any subset may conceivably be selected as a marketing target to be reached with a distinct marketing mix. 1. Characteristics of the Customer II. Benefits Sought III. Systematic, Product-Related Behaviors purchasing behavior by channel regional segmentation zip clustering ◦ distinct marketing strategies cre.. 더보기 Strategic Marketing Know our markets Find your niche and offer value better than the competition Customers have the final say Commit to being first in the markets we serve Deliver total quality to guarantee customer satisfaction 더보기 An Introduction to Marketing What is Marketing?Production: Focus on CompanyMarketing: Focus on Customer and CompetitionExperience : Focus deeper on customer experiential valueTrust: Focus on genuine customer value—RESET, Discipline, flexibility Principle of Customer Value Principle of Differentiation Principle of Segmentation, Targeting, and Positioning 더보기 link Here are external links to some problems solved by data science: A/B Testing at Obama's 2012 Campaign: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/ Netflix Prize: http://en.wikipedia.org/wiki/Netflix_Prize Facebook Friends You May Know: http://www.whatisedgerank.com/ Facebook Deep Learning: http://www.wired.com/wiredenterprise/2013/10/sentiment-analysis-deep-learning/H.. 더보기 컬러 감성 가이드 http://visual.ly/color-emotion-guide 더보기 [MKT]Customer Centriity https://www.myblackisbeautiful.com/#ambassador-search 더보기 이전 1 2 3 다음
