Shopper marketing

 Shopper marketing 

 Decision process is staged 

 Process is 24/7 and omni-channeled

Need to understand the shopping experience from the shopper’s point-of-view

Shoppers make impulse purchase decisions

Shoppers make decisions on habit, intuition and emotion

Shoppers make decisions based on what they see 

(and miss)

Shoppers think in terms of personal relevance (who is it for? When do I use it?) You need to be in their lives

Shoppers think in terms of personal relevance (who is it for? When do I use it?) You need to be in their lives