Discussion questions
Who is the customer? Can your organization come up with a single, consensus answer to this question, or can you at least reconcile the roles/relationships of the different potential customers?
What are the major barriers to account for? Develop a comprehensive list, ranked by the importance/difficulty of each barrier.
What resources can you utilize to overcome these barriers?
Thoughts about what competitors are doing in this area?
Does it make sense for your organization to become customer centric? If so, what should be your immediate goals and medium-term expectations?
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